Iowa Real Estate Practice Exam

What information must a salesperson include on their marketing website?

1. Only the salesperson's name

2. The brokerage's main marketing strategies

3. The licensee's name and the broker's name, among others

4. Detailed client testimonials

The correct answer is: The licensee's name and the broker's name, among others

A salesperson's marketing website must include both the licensee's name and the broker’s name to comply with state regulations and ensure transparency in the real estate transaction process. This requirement helps in maintaining professionalism and provides clear identification of who is representing both the sales agent and the brokerage. Including the broker's name is essential as it affirms that the salesperson is operating under the supervision of a licensed broker, which is a critical aspect of real estate transactions. Providing client testimonials, while beneficial for marketing purposes, does not satisfy mandatory legal requirements. Similarly, only listing the salesperson’s name or the brokerage's marketing strategies would not fulfill the compliance criteria set by regulatory bodies. Therefore, highlighting both the individual's and the brokerage's names is important for building trust and ensuring all representation details are clear to potential clients visiting the website.